Luxury Haircare Company

Background:

One of the most innovative, luxury haircare companies wanted to step up their social media presence. They needed a dedicated team to re-invent their social content, launch a scalable influencer campaign, improve social advertising, takeover social community management, and execute creative, large scale campaigns.

Challenge:

Create a social media presence representative of their brand in terms of size, quality, appearance and innovation, while also increasing sales.

Tactics:

Devon Victoria Communications took over all aspects of their social media and revamped it from top to bottom. Beginning with an audit and strategy, we then used our learnings to optimize the social media channels; establish a new on-brand visual aesthetic; coordinate influencers, creators and designers to develop hundreds of usable social media images and videos; establish a strategic monthly calendar of daily posts; launch new prospecting, re-targeting and dynamic ad campaigns; improve social shopping and implement a shoppable Instagram gallery on the brand website; develop a new social media customer service process; and innovate and execute contests and IRL campaigns. (Amongst so much more!)

Results:

+408%
Social Media Online Store Sessions

+403%
Social Media Sales

+125%
Social Followers*

23.5 million
Social Media Impressions

Results in just 1 year of working together.

*Our efforts more than doubled the followers of their 5-9 year old social channels in just 8.5 months!