Luxury Haircare Company
Auberge Resorts Collection
One of the most innovative, luxury haircare companies wanted to step up their social media presence. They needed a dedicated team to re-invent their social content, launch a scalable influencer campaign, improve social advertising, takeover social community management, and execute creative, large scale campaigns.
Create a social media presence representative of their brand in terms of size, quality, appearance and innovation, while also increasing sales.
Devon Victoria Communications took over all aspects of their social media and revamped it from top to bottom. Beginning with an audit and strategy, we then used our learnings to optimize the social media channels; establish a new on-brand visual aesthetic; coordinate influencers, creators and designers to develop hundreds of usable social media images and videos; establish a strategic monthly calendar of daily posts; launch new prospecting, re-targeting and dynamic ad campaigns; improve social shopping and implement a shoppable Instagram gallery on the brand website; develop a new social media customer service process; and innovate and execute contests and IRL campaigns. (Amongst so much more!)
Auberge Resorts Collection, rated one of the world's best hotel brands, and a leader in the luxury space, wanted to create a social media presence to complement their unique personal experiences. While they were active in social channels and had a loyal fan base, they were looking to expand their strategy to drive engagement and advocacy.
Express the individuality of each property, increase awareness, and use social media to add value to the guest experience.
Our engagement began in 2017 where we managed a subset of hotels for the company. We started with an audit of the current social channels and the competitive landscape. We identified what Auberge guests wanted to hear on social media, and the best ways to connect and communicate with them. Using these findings, combined with Auberge's key messaging, we developed a content creation process to increase the efficiency of each social media post - resulting in an authentic, thoughtful and consistent communication that inspired fans to share. We employed dedicated engagement tactics to encourage on-going conversations in social media comments that inspire brand loyalty and word-of-mouth marketing, and continually analyzed trends to inform our ongoing efforts.
Year over Year Increase in Social Channel Engagement (2016 to 2017)
Warner Design Associates
To show distributors and retailers the power of social media, Upper Deck hired Devon Victoria Communications to do a 6-week “social media makeover” on one of the retailer’s social channels.
Refresh the social channel appearance, create a content strategy, utilize new and engaging post types (such as slideshows, videos, polls), launch social ads, and host exciting campaigns such as digital contest and in-store scavenger hunts.
+288.5% Post Engagement
+657.5% People Reached
+65.9% Facebook “Likes”
In a 6-Week "Social Media Makeover" Period
Warner Design Associates, one of the first firms to specialize in senior living interior design, desired a digital presence that reflected their leadership in the industry. Their social media channels were managed by one of their interior designers as bandwidth allowed, and they desired a partner that could take it off their plate and take it to the next level. They hired Devon Victoria Communications to ignite their digital marketing through blogging, guest columns on trade publications, and social media marketing.
Establish thought leadership and build relationships with current and potential clients in the digital space.
We worked with Warner Design Associates to establish and execute a polished communication plan for their social media posts and new blog. Each blog or social post had a strategic purpose: positioning their firm as a credible leader, educating current and prospective clients, and/or gaining trust and building relationships by showing engaging, personal anecdotes of the team members.
Other efforts included securing guest columns on relevant trade publications, social advertising and award submissions.
Social Media: 651.5% Increase in Social Audience Size in 12 months
Website Traffic: Facebook is consistently the 3rd website referral source
Thought Leadership: Guest columns established on major trade publications.
Pura Vida wanted to promote their bracelets as a fashion idea ahead of the trendy Coachella music festival.
We worked with YouTube influencers popular with Pura Vida’s target demographic to show how Pura Vida bracelets go with their Coachella packing list in a natural, authentic way.
$20.7k Conversion Value
Videos were also picked up and promoted by popular clothing brands such as Tobi.
TimeLife was supporting the launch of the brand new Bella NutriPro Juicer, and needed to create timely awareness of the product as well as educate about its benefits.
We placed the product in the hands of relevant, influential bloggers who shared their experience on their blogs and social channels.
91% website referral traffic increase
31 blog posts and hundreds of social posts by influencers
16 of top 30 referrals came from bloggers
Picked up by Health Magazine
4,388% increase in Facebook “likes”
Average domain authority: 47
Average conversion rate of referral traffic from bloggers was 9%