Upper Deck

Background:

To show distributors and retailers the power of social media, Upper Deck hired Devon Victoria Communications to do a 6-week “social media makeover” on one of the retailer’s social channels.

Tactics:

Refresh the social channel appearance, create a content strategy, utilize new and engaging post types (such as slideshows, videos, polls), launch social ads, and host exciting campaigns such as digital contest and in-store scavenger hunts.

Results:

 

+288.5%
Post Engagement

+657.5%
People Reached

+65.9%
Facebook “Likes”

 

In a 6-Week "Social Media Makeover" Period

Devon Gardner