Auberge Resorts Collection

Background:

Auberge Resorts Collection, rated one of the world's best hotel brands, and a leader in the luxury space, wanted to create a social media presence to complement their unique personal experiences. While they were active in social channels and had a loyal fan base, they were looking to expand their strategy to drive engagement and advocacy.

Challenge:

Express the individuality of each property, increase awareness, and use social media to add value to the guest experience.

Tactics:

Our engagement began in 2017 where we managed a subset of hotels for the company. We started with an audit of the current social channels and the competitive landscape. We identified what Auberge guests wanted to hear on social media, and the best ways to connect and communicate with them. Using these findings, combined with Auberge's key messaging, we developed a content creation process to increase the efficiency of each social media post - resulting in an authentic, thoughtful and consistent communication that inspired fans to share. We employed dedicated engagement tactics to encourage on-going conversations in social media comments that inspire brand loyalty and word-of-mouth marketing, and continually analyzed trends to inform our ongoing efforts.

Results:

 

+61%
Facebook

+670% 
Instagram

+147%
Twitter

 

Year over Year Increase in Social Channel Engagement (2016 to 2017)

Devon Gardner