Pura Vida

Background:

Pura Vida wanted to promote their bracelets as a fashion idea ahead of the trendy Coachella music festival.

Tactics:

We worked with YouTube influencers popular with Pura Vida’s target demographic to show how Pura Vida bracelets go with their Coachella packing list in a natural, authentic way.

Results:

 

245%
ROI

$20.7k
Conversion Value

4,478
Clicks

235k
Views

 

Videos were also picked up and promoted by popular clothing brands such as Tobi.

Devon Gardner